Why TikTok Will Take Over In 2020

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Why TikTok Will Take Over In 2020

Photo by Eliott Reyna on Unsplash

Yes, the audience on TikTok is still a young one.

But that’s precisely how Facebook started as well.

As you might know, Facebook started as a platform for college students.

And guess what, throughout the years, the demographics widely changed. By now, Facebook is the platform for moms, dads, or even grandparents. You won’t succeed in reaching young people on Facebook anymore.

The same happened with Instagram.

Guess who the first ones were on the platform?

It was young people who made selfies in front of mirrors and tried out all the fancy filters.

The same is going to happen with TikTok.

The demographics are going to shift, older people will start using the platform and those who are building their audiences now are going to win.

According to Globalwebindex, currently, 41% of TikTok users are aged between 16 and 21 years.

And two-thirds of TikTok users are under 30 years old.

Of course, with a radically increasing number of total users, the demographics are changing. However, if your target audience is a younger one, TikTok is already inevitable for your business.

While it might take some time (probably not very long) until older generations will use TikTok massively, it is already the #1 social platform to reach a young audience.

For example, in the U.S., the number of adults on the platform grew by 5.5 (!) times in just 18 months. This growth rate is unique and indicates a bright future for the application.


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Why TikTok Will Take Over In 2020

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